Mission, Vision, Values


The mission of the American Cetacean Society is to protect whales, dolphins, porpoises, and their habitats through public education, research grants, and conservation actions.


Whales, dolphins, and porpoises face more challenges today than at any other time in history. More than ever before, we must explore innovative, strategic ways to ensure the protection, safety, and welfare of cetaceans, and restore the health and biodiversity of wild marine and riverine habitats.

Times of great challenge herald unprecedented opportunity. Together, we can protect cetaceans and their habitats in ways that restore ecosystem health, and in doing so, secure hope for humankind.


Integrity and Transparency: The American Cetacean Society is committed to a culture based on integrity and transparency in pursuit of our mission.

Credibility and Independence: The American Cetacean Society will conduct its day-to-day business based on the best available information, strategic planning, and best management practices, reflected in our governance policies, operations, and composition of the Board of Directors.

Commitment to Strategic Partnerships: The American Cetacean Society recognizes that mission success will only be possible in cooperation and collaboration with key partners. We are committed to creating and maintaining effective partnerships with key non-governmental, intergovernmental, and non-profit organizations, local whale watching operators, government and private entities, and academic institutions whose missions intersect with our own.

Commitment to Sound Science: The American Cetacean Society is committed to incorporating sound scientific principles and best practices in the development and implementation of our educational programs.